Social media marketing in simple terms is to make use of social media platforms to reach and engage your targeted audience for your product or service.

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

Many business owners are lost between believing they need an SMM specialist and not wanting to pay someone to "just go on Facebook". So first, let's write down what should Social Media Marketer actually do:

• - Manage a publishing calendar;
• - Schedule posts;
• - Curate content;
• - Monitor brand mentions and keywords;
• - Engage with customers and partners (i.e. reply to all comments, reviews, - questions on Social Media);
• - Review analytics and determine next steps;
• - Follow up with connections and on projects;
• - Run experiments to optimize social media posts.

What skills should a social media marketer have?

• - First and foremost, that are the skills of listening, communicating, and problem-solving. Think of someone that would be able to solve any kind of conflict.
• - They should be a storyteller. In a group surveyed, only 24 percent had marketing, business, or advertising degrees, while 50 percent had undergraduate degrees in English, English literature, public relations, or journalism.
• - They should be able to read and interpret data. With social listening and Big Data key to the field, it is essential to understand numbers.

As you can see, social media marketing is a truly multi-skilled field.

So do you need to hire a specialist? That depends mainly on your budget. It's possible to handle social media

It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least $10 each day you advertise on Facebook. We don’t put ad spend behind everything we release on social channels, but when we do, we put at least $25 behind our content. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.

A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business' content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on it's own, putting money behind it will increase its reach.

Digital Marketing helps you build your online business and generate sales and profits through different channels and platforms. To increase the reach and awareness of your business, Digital Marketing Services are essential and highly recommendable since you get the opportunity to reach out to your target and communicate one-on-one with them.

Any branding or advertising activities carried out on digital channels including search engines, social media, emails, SMS, website and apps fall under digital marketing. Due to extensive digitalisation, almost everyone requires digital marketing services to create a digital presence or footprint. You can easily out reach out to your target audience through one digital channel or another.